How to start getting subscribers from your WordPress website
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Having an extensive contact list is essential to the success and scope of your marketing campaigns. However, building one may take a long time if you manually approach prospects. Instead, you can channel the marketing power of your website into generating leads for your campaigns.
But how can you do that, and what tools do you need? The Email Marketing plugin for WordPress is the perfect answer. With it, your website will expand your contact list by enabling visitors to subscribe to your marketing campaigns.
Read this guide to learn how the Email Marketing plugin works and how it can help your business.
Once they submit them, the plugin automatically adds the new subscribers to your Contacts list in the SiteGround Email Marketing tool.
As a result, you will streamline your lead generation, increasing the outreach and business potential of your marketing campaigns.
How to install the Email Marketing plugin to your WordPress website
Before installing the Email Marketing plugin, you have to download the installation package. Follow the step-by-step instructions below.
- Navigate to your Client Area > Services > Email Marketing, and open the respective Email Marketing service by pressing its Manage button.
- Open the Connect WP Site section and click the Download Plugin button. Your browser will download the installation ZIP file and save it to your computer’s Downloads folder.
- Log into your WordPress dashboard and navigate to Plugins > Add New. Click on the Upload Plugin button and press Choose File.
- In the file selector window, select the Email Marketing ZIP file from your local device and open it. Then, press the Install Now button to start the installation.
- On the next screen, WordPress will display the installation logs. Press the Activate Plugin button under the logs.
Well done! You’ve just installed the plugin. It’s time to connect it to your SiteGround Email Marketing service.
How to connect the Email Marketing plugin to SiteGround Email Marketing
In order to work, the plugin should connect with an active SiteGround Email Marketing service. This way, it can send contacts to your marketing contact list. Follow the instructions below to generate a token and pair the plugin with the marketing tool.
- Log into your Client Area and open the control panel of your SiteGround Email Marketing tool.
- Navigate to the Connect WP Site section. Enter your WordPress website URL in the Website URL field, and press GENERATE to obtain the required token.
- The system will generate the token and display it in the Manage Secret Connection Tokens section. Click on the Copy icon next to the token string to copy it.
- Log into your website’s WordPress dashboard and open the Email Marketing > Settings section. Click on the CONNECT button.
- In the following pop-up window, paste the generated token and hit CONFIRM.
All done! Your website is now connected to your SiteGround Email Marketing tool.
![Successfully connected Email Marketing plugin](jpg/connected-email-marketing-1646x543.jpg)
How to collect contacts from other WordPress forms
The Email Marketing plugin enables you to collect contacts in two ways:
- from custom sign-up forms created with the plugin;
- and from other existing forms on your website by integrating a subscription checkbox.
Even before creating your first sign-up form, you can utilize your existing forms, like your WooCoomerce checkout page or comments section, to expand your subscriber base.
For more information, read this guide on how to collect contacts from other WordPress forms.
How to create sign-up forms
Now that your website and the Email Marketing tool are paired, you can create sign-up forms, which enable visitors to subscribe to your marketing campaigns.
You can manage the sign-up forms from your WordPress dashboard > Email Marketing > Forms. To create your first form, click on the NEW FORM button.
![How to create a new sign-up form in the Email Marketing plugin](jpg/create-first-form-1646x864.jpg)
You will open an editor which allows you to customize the form to your preferences. Read this guide on how to customize your sign-up forms to learn all settings.
How to add sign-up forms to your WordPress pages
Once you have created sign-up forms, you can use your preferred WordPress page editor to include them on selected pages of your website. You can find more information in this guide on how to add custom sign-up forms on your WordPress web pages.
How to get subscribers from a sign-up form
Now that you have incorporated a sign-up form into a web page, it can start collecting contacts. Visitors who open the page can use the form to subscribe to your marketing campaigns.
![A sign-up form on a WordPress web page](jpg/signup-form-wordpress-1646x837.jpg)
Once they complete the sign-up process, your website will add their details to your Contacts in SiteGround Email Marketing.
![A contact added to your SiteGround Email Marketing Contacts list from the Email Marketing plugin](jpg/contact-added-from-email-marketing-plugin-1646x812.jpg)