The holiday season. A magical time when everyone is more willing to share moments that matter. It’s also that one time of the year when people go absolutely crazy when it comes to shopping.
This holiday season, shoppers plan on spending an average of $1,638 on gifts, travel, and entertainment. Consumers will be spending a record $241 billion just shopping online during this year’s holidays.
That’s plenty of money that consumers are planning to spend, and plenty of money that businesses like yours should be looking to earn. With that comes the need to effectively market your products and services to your potential customers this holiday season, which is where UGC comes in.
UGC – user-generated content – is a way your current customers can help you appeal to potential new customers. Right now, it’s time you consider giving your UGC strategy a seasonal glow-up.
Now, looking to turn up the festive vibes and give your UGC campaigns the refresh they need? Here’s how you can do just that.
Why Holiday UGC Matters More Than Ever
There’s just something about the holiday season that makes people extra willing to share their experiences. Maybe it’s their holiday decor. Maybe it’s the gifts they received. Perhaps they want to share what they’re cooking for dinner.
Whatever it may be, social media channels get all buzzing with festive energy. This creates a goldmine of user-generated content that you can use for your brand’s marketing purposes. After all, why let all those beautiful posts slip by unnoticed?
As consumers increasingly trust other consumers over brands themselves, UGC is like a trusted friend recommending the best holiday gift or festive treat. A well-executed UGC campaign during the holidays can help you stand out while also feeling more relatable.
Tapping Into the Festive Spirit
Holidays bring out the joy in people, don’t they? That joy often gets shared on social media channels, making it a prime opportunity for your brand to jump in.
Encourage your audience to share their holiday experiences by running UGC campaigns that are fun and festive. Ask them to share photos of their holiday-themed purchases, decorations, or how they use your product during this time of year. As long as these posts have your products or services on display, you’re giving your UGC campaign a good boost. Basically, you’re tapping into that seasonal joy and creating a marketing strategy that feels just as festive as your audience’s lives.
The customers’ or content creators’ festive posts or reviews can reach new audiences. Maybe these are people whom you may not have been able to appeal to without UGC. According to brkfst.io, consumers will rather trust shared social media posts from actual people or users instead of old-school ads.
If you’re not exactly sure where to go with your UGC campaign this festive season, don’t wait for things to magically work out. Instead, hit up a UGC agency to help you out. A good UGC company will help your brand create authentic content tailored specifically for the festive season.
Keeping Your UGC Authentic and Fresh
The secret sauce of successful UGC is its authenticity. No one wants to see a ton of cookie-cutter posts that scream “corporate.”
Instead, focus on encouraging genuine interaction. Ask your audience to share their real experiences and make sure it feels natural for them to do so.
Refreshing your UGC strategy also means being responsive to the trends and moods of the moment. Keep an eye on what your target audience is already talking about and join the conversation.
If your social media marketing seems out of touch, it won’t resonate, no matter how hard you try. By keeping things fresh and relatable, your UGC campaigns will feel like an organic extension of the holiday celebrations happening all over social media.
Collaborating with UGC Creators
Relying on organic user-generated content is great, but so are professional UGC creators. You can give your UGC strategy a little nudge by collaborating with them.
These creators know how to craft content that resonates with audiences while still feeling authentic. During the holidays, when social feeds are packed with content, working with UGC creators can ensure your brand stands out from the crowd.
These creators can add a polished touch to your campaigns without losing the authentic vibe that makes UGC so appealing. Whether they’re creating gift guides, unboxing videos, or festive how-tos, their content can draw in your target audience while maintaining that personal touch.
The holiday season is the perfect time to take your UGC strategy to the next level. Tap into the festive spirit and encourage authentic interactions, and you can turn your target audience into active participants in your brand’s story.
Now, go ahead and refresh your UGC approach this holiday season. It’s the gift that keeps on giving for your brand and also for your audience.
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